Braun, established in 1921 by engineer Max Braun.
The hiring of 23-year-old Dieter Rams in 1955 really changed the brand, and there is a massive following for these products.
Rams started as an interior designer and soon became the nucleus of Braun’s own design department. Headed by Fritz Eichler, it commenced its work, with freelance help, in 1956. Gradually, the new design style spread not only to the entire product line, but also to all communications instruments – from stationery and use instructions all the way to advertising. This gave Braun a corporate identity long before the term was even coined.
The original Braun wordmark was designed by Will Münch in 1934.
This reversed option (below) came about in 1939.
“Wolfgang Schmittel joined the Braun design department as a freelancer in August of 1952. Upon his arrival, he revised the Braun logo and also gave it a reduced, constructively comprehensible form.”
— SIGHT UNSEEN
As we see it today.
(images from LogoDesignLove)
